You’re currently losing business if your website is not optimized for mobile yet.
Did you know that 60% of mobile users, worldwide, admit that they use their mobile devices as their main source of internet access? On top of that, over 50% of website traffic come from a mobile device.
As you can see, if you haven’t hired a team to not only make you a website, but a responsive one – then you’re losing out on a lot of potential customers.
It’s not too late to make that change. It’s important to make sure you hire the right team for the job to truly give your business that extra push it needs.
If that isn’t reason enough, then here are five reasons you must absolutely make the switch to mobile optimization.
1. Increase Your Conversions
Did you know that if your website is not optimized for mobile users, about one-third of them will leave in the middle of a transaction? That’s one-third of your business you are already losing, on top of the many you’re not getting to begin with because your website is not mobile friendly.
Mobile users, approximately 80% of them, admit that their mobile purchases are impulse-driven. That same 80% also admit that they’re more likely to interact (and possibly purchase) from a website that’s optimized for mobile devices.
2. Keep People’s Attention On Your Website
It has been proven that the average human attention span has been quickly dwindling down to mere seconds.
With new technology constantly stimulating our minds, and new applications that showcase quick forms of information through short videos, such as Snapchat or Vine – our attention span has become much shorter.
It’s important, more so now than ever, to keep the attention of your viewers. Even better, is to provide the information that mobile user is looking for.
If your website is not optimized with mobile devices, then those users will leave because it is not user friendly on a mobile device.
3. Mobile Websites Get Traffic
As I stated prior, 60% of mobile users, worldwide, admit that they use their mobile devices as their main source of internet access.
With that being said, mobile websites are just as important, if not more so than desktop versions of websites.
The future is mobile, and if you’re not keeping up with the future then you’re going to lose out on a lot of great website traffic, leads, and business.
4. People Will Be More Likely To Return
If your website is not only optimized for mobile users, but it’s also a great experience for them – it is proven that they will return to your website, and possibly even on their desktop as well.
If your website is easy to navigate, provides easy to access information and an overall pleasing experience, then it can foster trust and reliability between you and your users. On the other hand though, if your website is difficult to navigate and unappealing, then they’re more likely to go straight to your competition.
5. Mobile Users Have A Different Objective
Like I stated before, mobile users have admitted to their online purchases as being impulse-driven.
Mobile users needs are quite different than that of a desktop website visitor. They’re looking for quick information, easy to access navigation to ultimately find what they’re looking for.
It’s important to give what your users are looking for, which means it’s time to start looking into optimizing that website sooner rather than later.
These are just simply a few reasons why you should have a website optimized for mobile users. Ultimately though, you’re only hurting yourself and your business by not hiring that team to help you create the perfect mobile experience for any mobile user.
Call us today to set up a FREE consultation meeting with a team of a professionals who can help you get started on the right path towards a mobile friendly website (661) 943-4932.