When you design a website for your client, you not only want them happy with the overall website, but you want them to see results from that website most importantly.
That’s why these five questions are extremely important before designing a website for your client. Here are five questions you should always ask your client before getting started.
1. Do you already have a website?
Let’s say you have a new client who needs help building up a new website, but wait… they already have a website currently. What’s next?
Well, what we recommend – are these follow-up questions for your client:
- What do you like about your old website?
- What don’t you like about your old website?
- What would you like to see carry over, as well as not carry over from your old website?
- Is your old website giving you the results you’re looking for?
- How many leads are you currently getting from your old website?
- Do you have Google Analytics setup for your old website? If so, can we see a report so we can see what is and is not working currently?
- What’s your current Content Management System (CMS) for your old website?
- Do you often edit your old website? If so, is the back-end of things easy or hard to use currently?
These are just some of the other questions we’d recommend asking when discussing their old website (if they have one, that is). If you have more questions that you feel would benefit your process as well, be sure to ask those as well.
When you re-do a client’s website you want to make sure what they did and didn’t like with their old website and your job is to make sure that, that the new website you design completely knocks it out of the park when it comes to results and design.
2. What does your business do?
It’s good to not only get to know your client, but to get to know their business as well. It’s important to get to know what the subject is before actually working on anything, right? Right.
Not only is it important to know your client’s business, but to completely understand it – or at least have a good understanding of it. That way you get better ideas about how to better design, format, and sell their website to their target audience.
3. What are you looking to accomplish with this website?
Most clients have a main purpose and goal for their website, that’s why they want a website built in the first place.
Usually when you break down a website’s goal… you’re looking for two goals. The main goal, and the secondary goal for the website.
The main goal/primary purpose of the website can be anything from sales to becoming a member.
The secondary goal, can be anything that the client wants when the website visitor does not actually do the main goal (buy something or become a member in this case). The secondary goal could be anything from getting a Facebook like to signing up for their newsletter.
It’s extremely important to know what these goals are when building a new website because you’ll have a better understanding of how to design your website based off the client’s end-goal.
4. Who are your biggest competitors?
Once you have a good understanding of your client’s business – it’s time to get a better understanding of their competitors as well.
Your client knows their competitor already, but it’s your job to get them to think bigger than just the local competitors. You want your client to think regionally as well as any other attractions that may be competing with their website online – stealing away any possible traffic from them as well.
5. What makes your company better than your competitor?
Sometimes this one special trait can really make a company special. It’s important to look for the following potential points to discuss and interpret through their new website:
- Amazing Customer Service
- Quick Service
- The Best Prices
- Awesome Guarantees/Return Policies
- Top-Notch Quality
- Add-On Deals/Specials
These are just some small examples of things to look for when trying to make your client stand out. If they don’t have these things, or even know what really makes them special – then now is the perfect time to figure it out.
This is a good time to also build a relationship with your client because if you have any wisdom to bestow upon your client (since you’ve been in the business for a while now). Offer any books, advice, or tips to your client so they can start building towards their newfound unique quality.
Make sure to always ask these five questions before designing a website for any of your clients. It’s important to get to know your client and their business to a ‘T’ before moving forward with any project because you want to make sure you exceed their expectations in general.
If you’re looking for a team to currently help you with building a new website, redesigning a website, and even to help you market that said website… then we’re the perfect team for the job.
Find out how we can help grow your business in many new and exciting ways… Give us a call today at (661) 943-4932 to set up a free consultation with us.