The New Year is finally here! That means it’s time to look at your business’ marketing plan and budget to make sure 2017 is your most successful year yet.
According to this bar chart, marketing budgets have mostly increased or remained the same since 2011. The evidence found in this report (https://econsultancy.com/reports/marketing-budgets/) shows that 2017 is expected to follow the trend of maintaining or increasing spending.
What did your marketing budget look like in 2016, and what will it look like in 2017?
To give you an example of where you may want to put those advertising dollars, we want to share how other big-brand companies decided to allocate their resources. The following image illustrates what percentage of their budgets were spent on online advertising in 2015.
As you can see, the budget distribution was dependent on the type of company and their specific goals. Online businesses like Amazon and Etsy favored search marketing while brick and mortar wholesaler Costco preferred a digital approach.
More companies are competing by increasing advertising spending, and because of this, it’s critical to have a knowledgeable team that can help your business establish a strong online presence.
We have a proven track record of success due to our innovative methods and in-depth knowledge of the best marketing practices. For example, we helped our client, Charlotte School of Law, achieve 900 leads within the first 60 days of starting our campaigns. We were also able to increase reader’s time on the website by 233%, and increased new visitors by 46.85%!
If you’re looking for a team that has years of industry experience and will exceed your expectations, then we’re the team for you. Call us today to set up a FREE consultation meeting to find out how we can help your business grow (661) 943-4932.