AV Web Designs' Takes The Pledge
AVWeb Designs was approached by Harry Engel to rapidly develop and deploy an online presence to assist in spreading the AV Pledge mission of educating the public on the importance of spending revenue locally to support our community.
The magnitude and timeliness of this mission is greatly amplified due to the economic pressures we are currently experiencing during this holiday season.
Lee Egstrom founder of AVWeb Designs said “As a company our staff felt it was imperative that we got involved not only as pledges but also felt it was our duty, as members of the local community, to assist in spreading the AV Pledge mission through our specialized knowledge of information technologies in particular web development and email campaign deployment.”
The solution AVWeb Designs developed included design and deployment of a website in a matter of hours from our initial contact. With the quick action of Antelecom founder J. Cody Chandler hosting for the site was deployed at their state of the art local ISP/hosting facility. Working through the night we created a site that it is straight to the point educating visitors on the importance of making purchases at local retailers and strengthening our economy.
After education comes action. The site invites users to take the pledge electronically. Once users have taken the pledge and committed to spending locally they are redirected to our “What’s Next” section of the website. In this section they are asked to use their influence to spread the word to friends and family through our e-invite tool. This tool is simple to use. Pledges simply enter up to 5 names at a time into the tool which then emails personal pledge invitations and direct hyperlinks to the website.
Each time this process repeats the grass roots effort to strengthen the local economy is magnified. Let’s assume 1 individual invites 5 friends to take the pledge. If each of them take the pledge and invite 5 more people in the community we have now reached 25 users. From here the word spreads exponentially going from 25 to 125 to 625! All from the simple actions of one individual.
In addition to the e-invite tool the “What’s Next” section of the website also includes other grass roots activities to help spread the word such as links to download printable flyers, encourage employers spend locally and also volunteer.
For further information visit www.avpledge.com
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