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  1. Social Networking/Marketing Will Continue to Rise
As time has shown in the last few years, networking via social media has proven to be very successful. This trend of success is expected to continue into 2017 with no signs of slowing. Especially with over 2.6 billion users already online, what’s not to love having such a huge audience at the “tap of a button.”
 
  1. Employees Are Social Beacons for their Brand
With more employers using social media, they often encourage and have their team help them with their social media audience – whether it’d be for replying to messages, posting business-related updates, or just trying to connect on a more personal level with their clients/audience.

Depending on what type of business you run, this could be a great advantage to have a few social media savvy employees on board.
 
  1. Social Media + Video = Win Again!
Yep! In 2017, video is still in the lead when it comes to gaining more engagement with your online audience.

If you didn’t already know, Snapchat has over 10 billion views daily – with numbers still rising.

It has been proven time and time again that video is the future – especially when it comes to effective content that will interest your online audience.
 
  1. Run an Effective Client Support Program
If you have a team running your business’ social media page – this is even better if they have more free time to speak with clients on a quicker and more personal basis.

Having great customer service is always important for any business, so why not have great customer service online as well?
 
  1. Social Media Analytics
There are many more social media analysis tools out there now versus even just a few years ago.

This is a great thing to use because not only can you plan your posts accordingly to reliable metrics, but they also offer key insights on how to make your posts as effective as possible for your target audience.

Then at the very end, you can look at your results and adjust your social media marketing strategy much easier this way as well. This is a great tool to look into – especially if you’re running multiple business social media pages.